Custom Metrics

Add and combine metrics to create powerful, customized views of your analytics

Need a specific metric but not seeing it in Metrics for News yet? Take advantage of our simple yet powerful custom metrics tool. The tool offers the ability to create your own metrics to build the exact dashboards you need. You can even combine metrics and add calculations to customize further. 

Set up a Custom Metric

Please note: Admin-level access is required to create custom metrics. 

1. In Metrics for News, click the "Person icon" at the top right of the screen and select "Settings" from the dropdown menu.
2. Under the "Analytics" section, select "Custom metrics."
3. Click "Add New Metric."
4. In the "Set up custom metric" form, follow the on-screen prompts and enter the following:
   1. Name
   2. Definition
   3. Data Source
      1. Select from where the data will come. Depending on which option you select, additional fields may appear. 
   4. Type
      1. Select the type of metric this will be. Depending on which option you select, additional fields may appear. 
   5. Is this a time-based metric? 
      
      1. If you select yes, choose from the options on how the time is measured. 
      2. In your data source (e.g., spreadsheet), use any standard time format (e.g., 2 minutes 38 seconds = "2.38" or "2:38"). Ensure the format is used consistently all the way down the column. 

1. Click "Save Metric."
2. Return to the Custom metrics page. You can see the metric you just created in the list. 

To view the custom metrics you have created, you must have data imported into them via a custom import. Then, once data is imported, pull the metrics in a custom report by selecting them from the custom metrics section.  You can also set them as a featured metric in your dashboard. 

Example of a Custom Metric from a Custom Import

Example of a Custom Calculated Metric 

Keep in Mind

• In the Formula field, be sure to add a single space character between the metrics and operators.